AHMAD RASAS / META ADS EXPERIENCE

Behind the ads.
Inside the accounts.

I manage Meta ads for three businesses. Explore the account insights, ad spend and selected campaigns behind the work.

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03BUSINESSES.
DIFFERENT AUDIENCES.

RESULTS, SPEND & REPORTING PERIODS

Original account snapshots.
Every number with its context.

01 / Beauty salon

Dina Elsheikh

Conversations about beauty services.

I manage Meta ads for Dina Elsheikh Beauty Salon. The supplied insights show paid and organic messaging conversations across the reporting period below.

MY ROLE Meta ads management

13,169Paid messaging conversations started

16.2KMessaging conversations · total

3,076Organic conversations

Dina Elsheikh — Paid messaging conversations started: 13,169. 1 Sept 2025 — 30 Sept 2026 · 395 days — ORIGINAL META INSIGHTSView full screenshot ↗

ACCOUNT SPEND SHOWN$4,664.63USD · account total displayed

Spend period: awaiting confirmation

View spend screenshot ↗

A closer look at campaign spend

3 campaign snapshots

Campaign figures below come from separate mobile snapshots. Their reporting dates are not visible; dates inside campaign names are labels, not confirmed reporting periods.

Campaign / as named in account	Result	Cost / result	Spent · USD	Source
msgs ig placement all services	1.4KMessaging conversations started	$0.87Per result	$1.24K	Screenshot ↗
new make up msgs 8/9 - salt	513Messaging conversations started	$0.69Per result	$356.15	Screenshot ↗
hawajeb halall msgs 7/6	1.5KMessaging conversations started	$0.32Per result	$490.39	Screenshot ↗

02 / Contact lenses

Diamond

Product enquiries, in the inbox.

I manage Meta ads for Diamond Contact Lenses. This Instagram snapshot shows the contacts who messaged the business over a 28-day reporting window.

MY ROLE Meta ads management

298Paid contacts

312Total contacts

14Organic contacts

Diamond — Paid contacts: 298. 20 Sept 2026 — 17 Oct 2026 · 28 days — ORIGINAL META INSIGHTSView full screenshot ↗

ACCOUNT SPEND SHOWN$600.73USD · account total displayed

Spend period: awaiting confirmation

View spend screenshot ↗

A closer look at campaign spend

3 campaign snapshots

Campaign figures below come from separate mobile snapshots. Their reporting dates are not visible; dates inside campaign names are labels, not confirmed reporting periods.

Campaign / as named in account	Result	Cost / result	Spent · USD	Source
main	4Messaging conversations started	$1.69Per result	$6.77	Supplied snapshot¹
reel new 27/9	299Messaging conversations started	$1.38Per result	$413.33	Supplied snapshot¹
reel msgs 18 17/17	189Messaging conversations started	$0.77Per result	$145.01	Supplied snapshot¹

¹ Campaign figures transcribed from a separate mobile Ads Manager snapshot.

03 / Clothing

Blue Line

From the collection to the inbox.

I manage Meta ads for Blue Line clothing. The Facebook insights separate paid and organic messaging contacts; the campaign snapshots also show profile visits and reach.

MY ROLE Meta ads management

2,353Paid contacts

4.7KTotal contacts

2,341Organic contacts

Blue Line — Paid contacts: 2,353. 20 Sept 2025 — 17 Oct 2026 · 393 days — ORIGINAL META INSIGHTSView full screenshot ↗

ACCOUNT SPEND SHOWN$4,945.80USD · account total displayed

Spend period: awaiting confirmation

View spend screenshot ↗

A closer look at campaign spend

21 campaign snapshots

Campaign figures below come from separate mobile snapshots. Their reporting dates are not visible; dates inside campaign names are labels, not confirmed reporting periods.

Campaign / as named in account	Result	Cost / result	Spent · USD	Source
new msgs 23/9	940Messaging conversations started	$0.45Per result	$422.61	Screenshot ↗
follows	20.2KInstagram profile visits	$0.02Per result	$462.66	Screenshot ↗
aw nice vid	393.8KReach	$0.17Per 1,000 accounts reached	$68.73	Screenshot ↗

View 18 more campaigns

Campaign / as named in account	Result	Cost / result	Spent · USD	Source
1-ss	53Messaging conversations started	$0.48Per result	$25.24	Screenshot ↗
new eng 10/10	21Messaging conversations started	$0.73Per result	$15.23	Screenshot ↗
msgs reels	1.1KMessaging conversations started	$0.34Per result	$377.12	Screenshot ↗
msgs camp 20/9	457Messaging conversations started	$0.40Per result	$183.31	Screenshot ↗
New Traffic Campaign with recommended settings	170Instagram profile visits	$0.07Per result	$11.12	Screenshot ↗
carosell	4.6KInstagram profile visits	$0.02Per result	$80.54	Screenshot ↗
msgs	116Messaging conversations started	$0.84Per result	$97.78	Screenshot ↗
aw laugh camp	284KReach	$0.16Per 1,000 accounts reached	$45.09	Screenshot ↗
follows new 9/7	10.5KInstagram profile visits	$0.00264Per result	$27.65	Screenshot ↗
msgs reels + carosels	235Messaging conversations started	$0.67Per result	$156.54	Screenshot ↗
follows 3 reels	269Instagram profile visits	$0.05Per result	$13.60	Screenshot ↗
70& sale	361.5KReach	$0.20Per 1,000 accounts reached	$73.66	Screenshot ↗
msgs 22/8	58Messaging conversations started	$0.68Per result	$39.26	Screenshot ↗
follow 22/8	2.2KInstagram profile visits	$0.02Per result	$38.03	Screenshot ↗
follow 12/8	1.2KInstagram profile visits	$0.04Per result	$44.78	Screenshot ↗
NEW FOLLOWS	164Instagram profile visits	$0.02Per result	$3.44	Screenshot ↗
follows aug 5/8	17.2KInstagram profile visits	$0.02Per result	$345.38	Screenshot ↗
aug follows	2.9KInstagram profile visits	$0.03Per result	$77.58	Screenshot ↗

READING THE NUMBERS

The period matters.
So does the metric.

Insights and mobile spend snapshots are separate evidence. Their date ranges cannot be assumed to match. All spend is shown in US dollars, and rounded figures are kept as Meta displayed them.

Contacts, conversations, profile visits and reach measure different things. These screenshots do not establish confirmed sales or return on ad spend.

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Behind the ads.
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