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Rasas.

An experience by Ahmad Rasas

RASAS. / 01 / Motion Design

From the first look to the next click.

A 15-second Rasas brand film about designing a website around the next step. Layered typography, moving interface studies and a continuous camera, composed separately in English and Arabic.

Project
Self-initiated brand film
Format
15s · 9:16 · 1080 × 1920 · 60fps
Contribution
Concept, design, animation, edit & sound design
Original sound design. No narration. Use the player controls to enable sound or full screen.

THE IDEA

A clear path through the frame.

The film follows a website from its first impression to a clear action. Typography moves through layered interface studies; the camera connects the scenes without cutting the story into separate slides.

A self-initiated film for my own portfolio brand. The interface scenes are authored motion studies, not a recording of a live client website.

Download this version ↓

On-screen words

  1. Make the first look count.
  2. Give every detail a reason.
  3. Make the next step obvious.
  4. From the first look to the next click. Explore my work. rasas.co

A clearer next chapter

Let’s make
your next move.

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