An independent, unofficial concept for Al Ameed Coffee. A longer cinematic hero leads into textured cloud flight, a scroll-controlled five-product collection and alternating coffee stories. Original packaging, brand-served typography and Arabic/English copy carry the identity throughout.
Project / 01
Al Ameed Coffee
Published conceptPublished unofficial concept
- Designer & developer
- Ahmad Rasas
- Scope
- Independent concept · experience adaptation, 3D presentation, motion & bilingual development
- Delivery
- Published independent experience
- Website
- rasas.co
I adapted the Apache-licensed Fizzi architecture and the retained Drei cloud implementation, built a photographed-package presentation, developed the coordinated cinematic opening and reversible GSAP scroll collection, and integrated the experience into Rasas. The original motion source and third-party artwork retain their attribution and ownership.
The complete picture
From the first idea
to the next chapter.
A cinematic opening with readable content.
A finite package entrance unfolds while the identity and copy remain available. Refresh replays the opening; skipping and reduced-motion access remain available.
Let’s talkOriginal brand materials.
The official logo, saved packaging photographs and brand-served fonts remain intact. Inferred package geometry is presentation, not verified packaging CAD.
Let’s talkA collection controlled by the visitor.
Scrolling advances through five saved coffee variants with a restrained turn, coordinated color and captions. Reverse scrolling and the arrows use the same selection controller.
Let’s talkResponsive motion and control.
Arabic and English layouts are reviewed at desktop and phone sizes. The experience includes pause, reduced-motion and static fallback paths, with responsive delivery images.
Let’s talkAn independent bilingual study.
The full experience is hosted on rasas.co in Arabic and English. It is clearly labelled as an independent concept, with no brand commission, endorsement or commercial results implied.
Let’s talk


